While Gangneung is renowned for its stunning natural beauty, it also boasts a rich tapestry of arts and culture.
As you explore the traces of culture and arts scattered throughout the city, you'll find your thoughts and heart refreshed by new inspirations.
Experience the engaging cultural spaces and festivals of Gangneung, making your visit truly memorable travel.

Ojukheon House is where the famous mother Shin Saimdang and her son Yulgok Yi I were born and raised.
It is a treasure-designated site from the early Joseon dynasty and a major historical landmark in Gangneung. Recently,
the Gangneung Money Museum opened on the premises of Ojukheon House.
Featuring Shin Saimdang and Yulgok Yi Yi, who are the faces of the 5,000 won and
50,000 won banknotes, the museum is filled with their legacy.

The exhibition hall composes of five themes with a small interactive street that offer a quiet enjoyment.
The museum showcases over 700 items, including the history of Korean currency from the Goryeo dynasty to the present,
world currencies, and various commemorative coins.

Using digital technology and modern sensibilities,
the Gangneung Money Museum turns a potentially mundane museum visit into an engaging experience.
You’ll find plenty to see and do, from learning about the anti-counterfeiting technologies in the 50,000 won
note to admiring art made from discarded banknotes.
Discover the harmony of people, nature, and culture at Ojukheon House while enjoying the
enriched experiences the Gangneung Money Museum has to offer.

In February 2024, the art world's attention turned to Gangneung.
If there was a standout architect in museum architecture from the last century,
it would be Richard Meier, the master of white architecture.
Designed by Richard Meier's firm Richard Partners, the Sorol Art Museum lives up to its name,
becoming a work of art in itself.
The museum perfectly harmonizes Meier's signature of white elements and glass facades,
embodying his interpretation of connectivity between spaces, people, and the environment.

Perched on a hill with a panoramic view of Gangneung, the pristine white museum boasts an impressive structure.
With two floors and one underground floor, the Sorol Art Museum opened with the exhibition "Lucio Fontana: Spatial Concept,"
showcasing white neon works.

This was followed by "Agnes Martin: Moments of Perfection.
" Since its opening, the museum has quickly become a landmark in Gangneung,
enriching the city's cultural and artistic infrastructure. It is now a must-visit destination for tourists.
Don't forget that Gangneung offers more than just the sea, cafes, and
pine forests that are perfect for a beach stroll. Why not try exploring the beauty of art space at a stunning art museum?

Dano is a holiday that is celebrated after rice planting to pray for a bountiful harvest,
which may be fading away in other regions, but not in Gangneung. Is there any place more devoted to Dano than Gangneung?

The Gangneung Danoje Festival is registered under UNESCO Intangible Cultural Heritage of Humanity,
and carries a thousand years of tradition. The festival attracts over 500,000 tourists annually.
Only held for just eight days each year, the festival took place in 2024 from June 6 to June 13 by the Namdaecheon Stream,
coinciding with the lunar calendar’s fifth day of the fifth month. The festival features many contents,
including traditional shamanistic rituals where gods and people communicate, Korea's largest marketplace,
national cultural events, activities for tourists, and many folk games.

Getting to try out washing your hair with changpo (water mixed with sweet iris leaves),
painting Dano fans, tasting traditional tea, and wearing Dano clothes are perfect for your family.
Other recommended activities include the Korean traditional performance contest and a stamp rally,
offering unique ways to enjoy Dano. In the early summer breeze,
join on the once in a life time journey that can only be experienced at this time of year.